Mallory Williams is a multifaceted Jamaican artist whose journey from reggae music to fragrance creation and other BoomSheBoom Products reflects his enduring passion for uplifting others through creativity and culture.
The Brand ‘BoomSheBoom’ derived from a song called She Boom which was a classic ode to dancehall by Mallory Williams.
The Boomsheboom logo represents the many products available under this brand. (The Song She Boom) which not only became number one on the charts, but also became the first music video which portrayed dancehall dancers and blazed a new trail for other videos showcasing the dancehall movement.