About Boom She Boom
Boom She Boom is a vibrant family-run brand founded by Mallory Williams and his son Peter Williams, also known as Willie Haggart. With roots in music and creativity, this dynamic duo has blended their talents to launch a unique lifestyle brand that celebrates scent, style, and self-expression.
Mallory and Peter are accomplished singers, songwriters, and music producers, known for their powerful collaboration on the hit single “Smoke It Like a Marley”. Peter wrote and produced the track, while Mallory delivered its captivating vocals. A self-taught, world-renowned pianist, Mallory brings passion and musical mastery to everything he does.
Peter, a popular TikTok personality, is known for his engaging music reviews, charismatic presence, and deep love for art and culture. In addition to his music career, Peter is a top chef with extraordinary cooking skills and a champion athlete, having won multiple trophies in soccer.
Driven by a desire to make people feel good, their journey has evolved from music into new realms of beauty and fashion. With their high-quality, handcrafted perfume oils, Boom She Boom helps people smell amazing every day. Their inclusive clothing line is designed to suit a diverse range of people, offering bold, comfortable, and stylish apparel for all.
The brand continues to expand its natural fragrance line, crafted with care to enhance everyday life. With a mix of creativity, authenticity, and family values, Boom She Boom is not just a brand—it’s a lifestyle for those who dare to be original.
We can’t wait to hear about your experience with BoomSheBoom. Let’s connect on social media so that you can keep us posted.
Mallory Williams & Peter Williams